Win Great Jobs.

Develop career search skills and land the job you want.

White Cardinal Services’ Coachpad transition program works with you to strategically plan your search and to craft personal marketing materials. We can then coach you to develop networking abilities and interview skills that will land you your next great role.


Stepping back from the urgency of a search, we use psychometrics and guided coaching to understand your personal and career goals in order to develop for you a strategic transition plan that will achieve them.


The first step in personal marketing is the creation of a crafted resume and a killer LinkedIn presence. You’ll learn to use targeted content, powerful language, and proven designs to create a compelling personal brand. 


Building on your personal marketing materials, Coachpad develops your skills for broadcasting your brand through effective use of email and vmail messaging, exit story development, cover letter writing and the nuances of navigating the major Applicant Tracking Systems (ATS) used by employers and search firms.


Coachpad delivers training for you in the best practices required to approach and expand your personal and professional networks during a search. We also guide you in tapping into the search firm community as well as creating the confidence and pitching skills required for you to cold call a wider network.


Interviewing – this is where the rubber hits the road in your search. We use mock interviews and testing to help you develop the skills to succeed in behavioural and high pressure simulation interviews. We also share the techniques to make your video interviews stand out against other candidates. Rounding off the training are the best practices to be ensure you are remembered and that you leave your interviewers with the confidence that gets you offers.


It doesn’t stop with getting an offer. Helping you to know what to negotiate and how hard to press can ensure you leave nothing on the table as you join a firm. Learning to guide your references closely ensures that they add to a hiring manager’s confidence in their decision to choose you. And once on board, whether guided by your new employer or left to your own devices, we can coach you through on-boarding, assimilation, 100-day plans and other success factors.

Request More Information

Please let us know if you’d like more information on transition services for a corporate or community group, for yourself, or for someone else – either as a gift or a referred service.

Your Coach

Paul Gibson

A former Chief Human Resource Officer for large private and public firms including Mattamy Homes, Palliser Furniture, Fidelity Investments and Noma Industries, Paul has provided strategic leadership in Talent Management & Search, Human Capital Management, Operations, Organizational Design & Leadership Development to firms around the world. He has sourced, interviewed and hired thousands of professionals over 30 years including C-suite executives in the over $ million bracket. His methods for personal branding and job search have been taught to groups and individuals for decades. 

Paul’s intimate knowledge of business operations and people leadership throughout North America includes industry experiences in financial services, manufacturing, retail, construction, import, technology, real estate, packaging, printing, consumer goods, and automotive. Paul regularly provides pro bono strategic consulting to charitable organizations and foundations as well as zero-cost career transition services for low socio-economic youth.

Client Testimonials

“As my career coach and guide for years, Paul has helped me to plan and prepare for job changes and promotions. His organized approach to assessing my past, developing a plan and then giving me the tools to execute it was invaluable. As a Marketing professional myself, I recognized the hallmarks of great promotional materials and communications training in the work we did together. If you need to (or just want to) move on, turning to Paul is a wise move.”

Jack Gottesman
Marketing and Sales Development Manager
IKO Industries

“My team engaged Paul to provide career assistance to an employee group in transition. The materials, coaching and deep functional knowledge he provided to the group over several sessions were first-rate and significantly raised the team’s abilities to effectively seek new roles. I would not hesitate to call on him again for Human Capital consulting or other needs that demand rapport and skill with people.”

Isabel Fonseca
Program Director
Ontario PSW Registry

“I had the fortunate experience of interacting with Paul in an executive coaching capacity. I can honestly say that I was extremely impressed with his approach to helping me clarify, plan and execute some complex topics. From a service point of view he was quick to respond to inquiries and always found the time to meet with me to discuss my problems and help me find solutions. His writing skills are second to none and his logical approach to analyzing and providing recommendations is exceptional. I value his advice and judgment and wouldn’t think twice about asking for executive coaching services again.”

Michael Marinangeli
Former President
United Grocers

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